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June 12-15 

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Let’s build something together.

E3 has always served as the gaming industry’s uniting force — a moment each year where the best and brightest gather to release the latest announcements in support of not only their individual objectives, but to evangelize the entire industry.  

In 2021, E3 has the opportunity to do much more…
 

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In your hands, wherever you are.

E3 2021 is a vanguard and culturally significant digital tentpole for all corners of the industry and its consumers, from mobile and PC gaming to eSports to watershed console and AAA debuts, all of which will generate massive mainstream attention while accelerating your B2B, B2M and B2C objectives.

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The core of E3’s magic is in the exclusives, conversations, disclosures from content creators, and hardware that is not concentrated anywhere else. I want E3 to create that magic that I can’t create on my own.”

- ESA Member

THE E3 EXPERIENCE

E3 2021 will be a digital activation with multiple ways to engage

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Global Broadcast 

  • Dedicated time blocks for major partner announcements

  • International localized re-broadcasts

  • Integrated leading endemic and non-endemic media

  • Multiple broadcast distribution partners

  • Diverse and authentic host and creator talent

  • E3 O&O content 

 

Custom E3 App

  • Mobile (iOS, Android) and web (Chrome, Firefox, Safari)

  • Tiered access for media, industry and fans

  • Gamified profiles

  • Dedicated partner hubs

  • B2B matchmaking, chat functionality, meeting scheduling and more

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2019 AUDIENCE DEMOGRAPHICS

66,100

Attendees in 2019

(including 4,000 Global Credentialed Media) 

$150K

Attendee Avg. yearly Household income

Personas

Retailers, Developers, Consumer Mainstream and Industry Media, Gamers, Social Media Influencers, Investors/VC, Community Leaders

Industry Business Segments and
Industries Represented

The Majority of Attendees

Creative

Development

Sales & Marketing

Media

Retail

Finance

1)

2)

3)

  40%

  24%

  17%

  6%

  5%

  4%

See E3 as their preeminent source of information on the interactive entertainment industry.

Stated that E3 is the only industry event they attend each year.

Said E3 was crucial to deciding which products to buy in the next 12 months.

96%

of 2019 attendees said they would purchase products they saw at E3

94%

of attendees can recall brands seen advertised at E3

Being able to get details on upcoming games that interest me plays a big part on how I prioritize my future gaming purchases.

- E3 2019 Attendee

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2019 MEDIA EXPOSURE & REACH

300+ Billion

online, print and

broadcast impressions

48+ Million

impressions on Twitter

18+ Million

impressions on Instagram

7.1 Million views, 1.1 Billion minutes watched, over 230 countries tuned in

to the E3 2019 Coliseum show on Twitch

PAST MEDIA COVERAGE FROM

ENDEMIC

MAINSTREAM

Only E3 can convene the industry in a way that will provide equal share of voice to focus and dominate global attention at one point in time.

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WHO SPONSORS?

(2019 Participants)

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WHY DO THEY SPONSOR?

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97%

of E3 2019 exhibitors thought that E3 was an important event to participate in with a positive effect on their brand

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69%

of E3 2019 exhibitors feel that E3 produces a strong ROI for their company

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92%

were satisfied that E3 2019 was successful in delivering the following audience segments:

  • Retailers/E-tailers

  • Distributors/Wholesalers

  • Publishers

  • Developers

  • Manufacturers

  • Media (Trade Press)

  • Media (Consumer Press)

  • Investors/Financial Analysts

  • Education/Research

  • Television/Movie/Film

  • Animation/Graphics

  • Consumers

83%

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of 2019 exhibitors believe that E3 offered them the opportunities to meet the goals they set out for the Show

64%

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 of exhibitors feel that E3 2019 is a must-attend event of the year for their business

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WHY SHOULD YOU PARTICIPATE?

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Reach the Industry's Largest Global Audience

  • 214MM video game players in US alone (163.3MM 18+old)

  • 64% regularly play video games 

  • 75% have at least one game player in their household

  • 35-44 Average age range of gamers 

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Become a Part of the Global Narrative

Curated and organized access to global B2B, B2M and B2C audiences

Control of your IP, brand, content and messaging to a global marketplace

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Allow Fans to Experience the Magic

Opportunity to share your content with more fans than ever before

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Low Investment With Data-Driven ROI

As an E3 2021 partner, integration into all of the above will be available to you for 30-40% less than what you’d spend for your media buy alone for branded content at a very competitive eCPM

Become an E3 2021 Exhibitor or Sponsor today!

More Reach. More Coverage. More Engagement.

Reach more consumers than ever before and reveal your latest creations to the world at E3 2021.