Let’s build something together.
E3 has always served as the gaming industry’s uniting force — a moment each year where the best and brightest gather to release the latest announcements in support of not only their individual objectives, but to evangelize the entire industry.
In 2021, E3 has the opportunity to do much more…
In your hands, wherever you are.
E3 2021 is a vanguard and culturally significant digital tentpole for all corners of the industry and its consumers, from mobile and PC gaming to eSports to watershed console and AAA debuts, all of which will generate massive mainstream attention while accelerating your B2B, B2M and B2C objectives.
”The core of E3’s magic is in the exclusives, conversations, disclosures from content creators, and hardware that is not concentrated anywhere else. I want E3 to create that magic that I can’t create on my own.”
- ESA Member
THE E3 EXPERIENCE
E3 2021 will be a digital activation with multiple ways to engage
Global Broadcast
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Dedicated time blocks for major partner announcements
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International localized re-broadcasts
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Integrated leading endemic and non-endemic media
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Multiple broadcast distribution partners
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Diverse and authentic host and creator talent
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E3 O&O content
Custom E3 App
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Mobile (iOS, Android) and web (Chrome, Firefox, Safari)
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Tiered access for media, industry and fans
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Gamified profiles
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Dedicated partner hubs
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B2B matchmaking, chat functionality, meeting scheduling and more
2019 AUDIENCE DEMOGRAPHICS
66,100
Attendees in 2019
(including 4,000 Global Credentialed Media)
$150K
Attendee Avg. yearly Household income
Personas
Retailers, Developers, Consumer Mainstream and Industry Media, Gamers, Social Media Influencers, Investors/VC, Community Leaders
Industry Business Segments and
Industries Represented
The Majority of Attendees
Creative
Development
Sales & Marketing
Media
Retail
Finance
1)
2)
3)
40%
24%
17%
6%
5%
4%
See E3 as their preeminent source of information on the interactive entertainment industry.
Stated that E3 is the only industry event they attend each year.
Said E3 was crucial to deciding which products to buy in the next 12 months.
96%
of 2019 attendees said they would purchase products they saw at E3
94%
of attendees can recall brands seen advertised at E3
“Being able to get details on upcoming games that interest me plays a big part on how I prioritize my future gaming purchases.”
- E3 2019 Attendee
WHO SPONSORS?
(2019 Participants)
WHY DO THEY SPONSOR?
97%
of E3 2019 exhibitors thought that E3 was an important event to participate in with a positive effect on their brand
69%
of E3 2019 exhibitors feel that E3 produces a strong ROI for their company
92%
were satisfied that E3 2019 was successful in delivering the following audience segments:
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Retailers/E-tailers
-
Distributors/Wholesalers
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Publishers
-
Developers
-
Manufacturers
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Media (Trade Press)
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Media (Consumer Press)
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Investors/Financial Analysts
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Education/Research
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Television/Movie/Film
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Animation/Graphics
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Consumers
83%
of 2019 exhibitors believe that E3 offered them the opportunities to meet the goals they set out for the Show
64%
of exhibitors feel that E3 2019 is a must-attend event of the year for their business
